Product labeling is an essential part of any successful business. It helps customers identify and purchase the product they need while allowing businesses to ensure their products stand out from the competition. Unfortunately, many companies make costly mistakes when it comes to product labeling that can hurt their bottom line in the long run. From incorrect information or poor design choices to low-quality materials or misprints, several common errors can be avoided with careful planning and attention to detail. This article will explore six of the most common product labeling errors, so you don’t waste your time or money!
Using Too Many Fonts
Using too many fonts on a custom label is like wearing a clown suit to a formal event – it’s distracting, confusing, and makes you stand out for all the wrong reasons. Not only does it look unprofessional, but it also makes it harder for customers to read and understand the information on the label. So, unless you want your product to be passed over for something more legible, stick to a maximum of two fonts, and make sure they complement each other.
Outdated Logos
Your logo is the visual representation of your company, so it’s essential to keep it up-to-date. Using an outdated logo when you design custom labels could give customers a wrong impression, making them think your business isn’t current or modern. It can also confuse customers if they don’t recognize your logo, causing them to overlook your product. Ensure you’re always using the latest version of your logo on all product labels for maximum impact and clarity.
Poorly Formatted Text
When customers are scanning a shelf full of products, the last thing you want is for them to be confused poorly formatted text. Poorly formatted text can make it difficult to read and can even lead to misprints. Ensure you’re using the correct font size, line height, and spacing to ensure your text is legible and easy on the eyes.
Unclear Product Descriptions
Your product label should give customers clear, concise information about their purchase. If the product description is too vague or confusing, customers won’t know what they’re getting and may opt for another product that offers a more detailed explanation. Make sure your labels are clear and concise, so customers have all the information they need to make an informed decision.
Overcrowding
When it comes to product labeling, less is more. Overcrowding a label with too much text or graphics can overwhelm customers and make the information difficult to read. Your labels should be uncluttered, easy to understand and contain lots of white space, so customers can quickly get the information they need without feeling overwhelmed.
Unsuitable Colors
The colors you use on product labels can significantly impact how customers perceive your brand. Research shows that specific colors can evoke certain feelings and emotions, so it’s important to choose colors that reflect the values of your company and appeal to your target market. Avoid using bright, overpowering colors or dull, muted tones – instead, opt for colors that are eye-catching but not overwhelming.
By avoiding these six common labeling mistakes, you can ensure your product labels look professional and provide customers with the information they need. Proper labeling is essential for any business, so spend the time and money to get it right!